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Insights on trust, visibility and B2B growth.

Learn how recommendations, credibility and AI-driven search are changing the way businesses win customers.

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This week's deep dive.

How AI Search Is Changing B2B Buying Behaviour AI Visibility

How AI Search Is Changing B2B Buying Behaviour

Buyers no longer start on Google. They ask ChatGPT, Claude and Perplexity. Here's what that means for European B2B teams — and how to stay visible in the answers that get cited.

8 min readBy Sophie van DijkMay 14, 2026
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Library

Browse the latest insights.

Why Trust Signals Matter More Than Ever Trust & Reputation

Why Trust Signals Matter More Than Ever

From verified recommendations to consistent brand presence — the small signals buyers check before they ever talk to sales.

6 min readMay 9, 2026By Liam Bauer
How Recommendations Influence Business Decisions Recommendations

How Recommendations Influence Business Decisions

A look at the psychology of B2B decision-making and why a single verified recommendation can outweigh ten anonymous reviews.

7 min readMay 2, 2026By Mira Janssen
The Future of Online Reputation Trust & Reputation

The Future of Online Reputation

Reputation is no longer a static page. It's a live signal — fed by employees, customers and AI engines. Here's how to manage it.

9 min readApr 24, 2026By Sophie van Dijk
What Buyers Check Before Contacting You B2B Sales

What Buyers Check Before Contacting You

We mapped the silent research stage of 200 European B2B deals. This is what your prospects look at before they ever fill out a form.

5 min readApr 18, 2026By Liam Bauer
Building Trust in Competitive Markets Marketing

Building Trust in Competitive Markets

When your service looks identical to the next vendor, trust becomes the differentiator. Practical plays for crowded industries.

6 min readApr 11, 2026By Mira Janssen
How ChatGPT Finds Businesses AI Visibility

How ChatGPT Finds Businesses

A non-technical walkthrough of how large language models discover, evaluate and recommend companies in their answers.

7 min readApr 4, 2026By Sophie van Dijk
The Difference Between Reviews and Recommendations Recommendations

The Difference Between Reviews and Recommendations

Stars on a marketplace are not the same as a named professional vouching for your work. Why the distinction matters for B2B.

5 min readMar 27, 2026By Liam Bauer
Interactive

AI Visibility Assessment.

Get a quick estimate of how visible your company is inside AI search engines like ChatGPT, Claude, Gemini and Perplexity.

Your company

Example results

AI Mention Score
62 / 100
Citation Likelihood
48%
Trust Signal Coverage
71%
Recommendation Density
Low
  • Brand is recognised in 2 of 4 AI engines.
  • Verified recommendations would lift citation likelihood ~30%.
  • Missing structured trust signals on the homepage.

These are illustrative numbers. Run the form to preview your own.

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