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Insights on trust, visibility and B2B growth.

Learn how recommendations, credibility and AI-driven search are changing the way businesses win customers.

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This week's deep dive.

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AI Visibility

How AI Search Is Changing B2B Buying Behaviour

Buyers no longer start on Google. They ask ChatGPT, Claude and Perplexity. Here's what that means for European B2B teams — and how to stay visible in the answers that get cited.

8 min readBy Sophie van DijkMay 14, 2026

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Library

Browse the latest insights.

Trust & Reputation

Why Trust Signals Matter More Than Ever

From verified recommendations to consistent brand presence — the small signals buyers check before they ever talk to sales.

6 min readMay 9, 2026By Liam Bauer

Recommendations

How Recommendations Influence Business Decisions

A look at the psychology of B2B decision-making and why a single verified recommendation can outweigh ten anonymous reviews.

7 min readMay 2, 2026By Mira Janssen

Trust & Reputation

The Future of Online Reputation

Reputation is no longer a static page. It's a live signal — fed by employees, customers and AI engines. Here's how to manage it.

9 min readApr 24, 2026By Sophie van Dijk

B2B Sales

What Buyers Check Before Contacting You

We mapped the silent research stage of 200 European B2B deals. This is what your prospects look at before they ever fill out a form.

5 min readApr 18, 2026By Liam Bauer

Marketing

Building Trust in Competitive Markets

When your service looks identical to the next vendor, trust becomes the differentiator. Practical plays for crowded industries.

6 min readApr 11, 2026By Mira Janssen

AI Visibility

How ChatGPT Finds Businesses

A non-technical walkthrough of how large language models discover, evaluate and recommend companies in their answers.

7 min readApr 4, 2026By Sophie van Dijk

Recommendations

The Difference Between Reviews and Recommendations

Stars on a marketplace are not the same as a named professional vouching for your work. Why the distinction matters for B2B.

5 min readMar 27, 2026By Liam Bauer

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AI visibility assessment.

Get a rough, illustrative sense of how visible your company might be inside AI search engines like ChatGPT, Claude, Gemini and Perplexity. This preview is not a measurement — request a full scan for a tailored report.

Example, illustrative only

Brand is recognised in roughly half of major AI engines.
Verified recommendations tend to lift citation likelihood.
Structured trust signals are often missing from the homepage.

These figures are illustrative examples, not a measurement of your company.

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